Augmenting Your Guest Experiences
Perhaps the first place to look for enhancements within the services and amenities offered by your hotels and industry is to focus on the experience that is generated for the customers. How enjoyable do they find checking-in or staying at your place? This might be regarded as empathy and this is exactly what you need to do which is to stand in their shoes and then judge your offers. There are three main factors which can make or break the deal for any customer, and they are:
- How much money they can save?
- How much time and effort-intensive the entire ordeal is?
- What kind of experience does the place offer?
Hence if you are running a hotel or a resort you need to answer these important questions before you can start adding value to your customers. Once you understand them you would be able to pinpoint grey areas within your business models and how they can be improved over time. Some of them might include:
- Delivering something truly exciting and make it complimentary.
- Your loyal customers get rewarded for their continued trust in your services.
- Ease of access and establishing stupendous communication channels with customers.
- Making it fun and breaking the monotony which might hang in the atmosphere.
- Exceed customer expectations by not only giving them what they want but something extra too.
Work On Your Staff & Their Outlook
The reason we are saying this is because the hospitality industry no matter how much advance it gets will always have a human factor at the very center and core of it all. This human touch cannot simply be replaced regardless of how much you fascinate them with countless facilities. People always remember how they were treated whenever they visit a place. And this is exactly why you do not want to create any bad memories or someone to hold a grudge against your staff that reflects poorly on your establishment. Hence it is an absolute must that you train your staff to be extremely courteous when greeting customers.
They should be comprehensively trained to acquire exquisite interpersonal skills. Furthermore they should also have spectacular time management and conflict management skills. This would allow them to resolve customer concerns in a jiffy without making them wait. We also highly recommend that you offer them custom resort uniforms which will help them make great impressions. They are undoubtedly the face of your business, which is why your staff should always present themselves in pristine personal hygiene and grooming. Your employees are the ones who meet and interact with customers and engage them directly. Hence they can either win people towards your hotel and resort or make them resent your establishments completely.
Expand Your Reach
There are various platforms available in present times that offer you a plethora of platforms to exercise your promotions and reach out towards customers. Your website serves as the mainstay for online visitors and is hence your most valuable real estate in the virtual realm. Along with a reasonable amount of time and effort spent doing SEO (search engine optimization) to make your websites rank higher on SERPs (search engine result pages) you can follow this up with social media interactions. Starting an industry-related blog is also a great idea that you can implement.
We hope this post was able to provide you with some meaningful understandings as to how you can add value to your hospitality and resort ventures. For more questions and queries regarding the topic, please share with us your views and opinions in the comment section below.